Following up on yesterday’s post, a couple of folks have asked me exactly what I mean by “be yourself” in your practice.
Here are some examples of what I mean — by way of a brainstorm and in no particular order:
Don’t use scales of justice or lady justice or a gavel on your website. Because then your site is indistinguishable from every other generic lawyer website. You are not just another generic lawyer. You have a personality and a purpose. Don’t waste this chance to express you. Use a logo or at least your name/firm’s name in an interesting typeface (font) that communicates something about YOU.
An extension of the above point: have a unique business card that is an expression of you. Mine is square. And has a cool logo. Every person I share it with comments on its uniqueness (in a positive way), and more than once this has led me to get the call after a networking event (instead of the 10 other lawyers who were there with their boring rectangular cards with no logo or scales of justice and in Times New Roman font). I know this because the people who called told me it was my card. Really.
I’m not suggesting that a cool logo or business card will make or break your practice. But guess what? People judge you on first impressions. Their first visit to your site, their first look at your business card? These impressions matter. A lot. Why waste this opportunity to make a great one that helps you stand out in a positive way?
Write content – whether for your website, blog, LinkedIn, etc. — that is expressive and interesting and communicates at least one thing about you that differentiates you from most of the 1.25 million other lawyers in the US.
Speaking of your bio — a laundry list of your super lawyer achievements should appear below your “story”: who you are as a person and why you’re the lawyer you are. [I mention my family’s animal menagerie in my law firm bio. I’ve lost count of the number of people who’ve told me that this made me stand out in a good way. THIS is an example of “being yourself” to connect meaningfully.] “Credentials” are nice but clients want to hire a lawyer who is a real person, and not simply a walking credential. And super lawyer status? More of an ego thing for lawyers then helpful to your clients.
Know who your ideal client is, and think about how you can convey your unique selling proposition to this very person. Create a buyer persona and seek this persona out via all of your web and other marketing efforts.
Seek out networking opportunities that resonate with you. Do good work that connects with your values and interests. Even if it’s not obvious what the networking ROI is, when you put good out into the world good comes back to you. And doing it in an unexpected way? All the more likely to emphasize your je ne sais quois.
only mostly the work that you like to do. This falls into two broad categories: (1) Do the legal work that you like and don’t do the stuff that you don’t. This may mean trimming your range of practice areas, or even your niche within an area. Don’t think about the prospective clients you lose by doing this. Think instead about the prospective clients who you will actually want to work with, and who will hire you because you’re focusing on the right thing(s). (2) Don’t do the “side” stuff that you don’t like. Hire people to do this stuff for you. In this world of virtual, you can find an assistant who can accomplish most any task related to your practice, without taking another employee on to raise or investing a lot in time or infrastructure. Figure out what you can delegate based on how you want to be spending your time, and DELEGATE.
Okay, I have many more thoughts on this topic but I’ve got a proposal to finish today that won’t happen if I keep writing. More to follow … and I welcome your thoughts in the comments (or directly at firstname.lastname@example.org) on what you think about “being yourself” in your practice, and how you do it.
For 16 years, I’ve been trying to figure out this law practice thing. Some days go very well. Other days, not so much. There are many reasons why this is so, many of which ultimately have nothing to do with anything I can control.
But this I know: being myself always results in the days that go very well.
There are more than 1.25 MILLION lawyers in this country. There are likely 100s if not 1000s in your immediate area who do pretty much exactly what you do. Most of whom do it pretty well.
The only thing you’ve really got? What makes you you. It is your differentiating factor, your unique selling proposition, your je ne sais quoi. It’s what makes you not like everyone else.
Don’t discount this. Instead, think about how you can really emphasize those things that make you you — and in the process make you a better lawyer for the right client.
Because here’s the thing: you enjoy your work more and you do the best work when you’re working with the right client. The client who appreciates you for you, and all that you bring to the work.
There are more clients than you can possibly serve, who want exactly what you have to offer. So be yourself. And you will attract exactly those clients.
It’s already Friday again! And you know what that means …
One of the best PowerPoints on how not to use PowerPoint (or any other slide/presentation software) appears here. Read this. Live it.
This doesn’t apply to all lawyers. But I know quite a few who need to read this and do what it says.
I may struggle with forgetfulness every once in a while. Knowing how memory works is helpful.
Success is a process - five steps.
Apparently we shouldn’t delegate the rote work to technology, as it turns out we’re happiest doing the mindless tasks.?
If I had an iPad Air, I’d grab at least one of these cases.
I kind of like making my way slowly through a book. But this way to read faster, more, better [?] is interesting.
A list of iPad apps for litigators: jury selection, pre-trial, and trial apps.
What’s the antidote? There likely are many. Sleep more. Eat better. Exercise. Meditate. Stop being a lawyer.
One I’ve been practicing for awhile now is gratitude. If you’ve read many of my posts you may note I tend to write only about those things that really excite me. The practice of gratitude is one of those things.
THE GRATITUDE VISIT.
Close your eyes. Call up the face of someone still alive who years ago did something or said something that changed your life for the better. Someone who you never properly thanked; someone you could meet face-to-face next week. Got a face?
Gratitude can make your life happier and more satisfying. When we feel gratitude, we benefit from the pleasant memory of a positive event in our life. Also, when we express our gratitude to others, we strengthen our relationship with them. But sometimes our thank you is said so casually or quickly that it is nearly meaningless. In this exercise … you will have the opportunity to experience what it is like to express your gratitude in a thoughtful, purposeful manner.
Your task is to write a letter of gratitude to this individual and deliver it in person. The letter should be concrete and about three hundred words: be specific about what she did for you and how it affected your life. Let her know what you are doing now, and mention how you often remember what she did. Make it sing! Once you have written the testimonial, call the person and tell her you’d like to visit her, but be vague about the purpose of the meeting; this exercise is much more fun when it is a surprise. When you meet her, take your time reading your letter.
I did this with a former teacher of mine. It was by far one of the most amazing and humbling experiences I’ve ever had. It’s an incredible gift to both people involved.
THE THREE GRATITUDES.
This one is perhaps less daunting. Commonly called the “three blessings,” I call it the “three gratitudes.”
Every night for the next week, set aside ten minutes before you go to sleep. Write down three things that went well today and why they went well. You may use a journal or your computer to write about the events, but it is important that you have a physical record of what you wrote. The three things need not be earthshaking in importance (“My husband picked up my favorite ice cream for dessert on the way home from work today”), but they can be important (“My sister just gave birth to a healthy baby boy”).
Next to each positive event, answer the question “Why did this happen?” For example, if you wrote that your husband picked up ice cream, write “because my husband is really thoughtful sometimes” or “because I remembered to call him from work and remind him to stop by the grocery store.” Or if you wrote, “My sister just gave birth to a healthy baby boy,” you might pick as the cause … “She did everything right during her pregnancy.”
Writing about why the positive events in your life happened may seem awkward at first, but please stick with it for one week. It will get easier.
I practice the three gratitudes somewhat religiously. I used to blog about them, and now keep a written journal. My family and I often do it together at the dinner table. No money-back guarantees offered, but I can attest that this is a powerful way to retrain your brain to focus first on the positive.
And not to state the obvious, but we lawyers are paid to focus on the negative. We spend our days mired in it. The reason I left litigation? Because, always and every time, and even after getting the client exactly what she wanted at the outset, everyone involved was miserable from the experience. Including me. The negative was overwhelming.
In my experience, it requires thoughtful, intentional, and consistent effort to combat the negative. One antidote: the regular practice of gratitude. Give it a go. Let me know what you think.
I’ve used many methods to access my computers remotely. VPN clients, TeamViewer, LogMeIn, GoToMyPC — and most of the other ways mentioned here.
I didn’t like any of them. For various reasons. Typically I simply need to get into my home iMac to find an image that I downloaded there but forgot to put in a Dropbox or Box folder. Or, even more likely, I want to browse through a few files to figure out exactly what I’m looking for.
Enter Spotdox. This app is quite fascinating. Through Dropbox, and like magic, it allows me to access the entire content of any of my computers, from any internet browser and its iOS apps.
Download the app, connect it to your Dropbox account, and you’re in. Any computer you have configured to run Spotdox.
When you log in to Spotdox (either online or via its app), you’ll see all computers that are currently on and logged into Spotdox and Dropbox. Click on a computer, and you have instant access to all of its files. You can browse, view and copy files to Dropbox from within the Spotdox window.
Lawyers are worried about security, of course. Here’s what Spotdox has to say on that topic:
To make sure you are the only one accessing your Mac you must be logged into Dropbox on both the device you are browsing from, and the Mac you are accessing. On top of this you have the ability to add a unique password to each and every Mac. For even more security Spotdox also supports Dropbox two-factor authentication.
On the iOS client app, security is further enhanced. Data between your iPhone/iOS device and your Mac is all encrypted using the OS X password you supply. We have no knowledge of or access to this password.
Spotdox has a database that contains the minimum amount of information required to run our service. For instance, our database does not store passwords in any form – even hashed. We also do not store any access tokens in our database. We use industry standard protection mechanisms to protect our database.
While you are browsing your files we need to hold onto your directory listings and thumbnail images for a few minutes, this information is not stored permanently, and is only accessible by you. We do not share any personal information collected with anyone. When browsing from iOS devices, even this information is encrypted.
We don’t even require an email address to use our services.
You can find terms of service here.
After a free test-drive, here’s what Spotdox costs:
I’m intrigued by this app. I’ve used it a few times in the past week to find some files that I needed on a remote computer, copy them to Dropbox, and access them easily. I like this convenience.
If you give it a go, let me know what you think.
Email attachments were one of the 9 levels of email hell, in my opinion. But no longer, thanks to MetisMe, a wicked little Gmail attachment manager.
MetisMe wrangles and manages all of your email attachments, in an intuitive and user-friendly way. The app does these very handy things:
- Creates an attachment stack — of all of your attachments, all nice and neat.
- Makes it quick and easy to search said attachments.
- Connects to your cloud apps of choice (Drive, Box, Dropbox, EVERNOTE!, etc.) — you can send attachments straight there with a click.
- You can set rules to automagically send attachments to certain spots. Yes.
MetisMe is free. It is awesome. Currently available as a Chrome and Firefox extension. You should check it out.
P.S. The MetisMe blog is pretty cool, too — lots of productivity and email marketing hacks and tips.
Questions I’ve pondered often: does technology really support me, my goals, my practice, my creative efforts? Or does it distract me more than support me?
As in: “Look! A squirrel!” I feel that’s often my reaction when I learn of a new app or digital toy I must play with. I get distracted, run off (and away from my present work), and chase it.
The perspective offered in this article by Greg Satell helped me identify the context for answering these queries. Or maybe not even asking them anymore.
The answer: technology (aka my “squirrel”) does support me, my goals, my creativity. When used to do so. What’s important to understand is how technology functions to support what and how you create, no matter how defined.
Because we all create. Even lawyers stuck in rather dull, uninspired practices create. May I suggest that leveraging technology to handle the dull and uninspiring minutiae may even open up the wellspring of creativity in your practice? Yep.
The Creative Process. Satell offers the following three steps as key to this process:
1. Forming intent. You have a purpose, a problem to solve, a goal to reach. This process of forming an intent to create is inherently human.
2. Searching the domain. As a student of your craft, you search your domain — your toolbox of techniques, approaches and philosophies — to create solutions, combinations, purpose.
3. Tangling hierarchies. When you synthesize across domains [discovering and/or creating connections among the seemingly unrelated], creation rises to the level of innovation.
So where does technology fit in? A few spots, actually.
Eliminating barriers to creative excellence. Access to new knowledge and information contributes to our creative toolbox. As Satell observes, “The sum total of human knowledge is merely a few clicks away.” Searching this technologically flat Earth makes it much easier, and more likely, that we’ll discover just the connection(s) we seek to create (and perhaps even innovate).
This applies to everything we do, really, but isn’t it absolutely apropos to the practice of law? With so many rich (and mostly free) legal resources online , barriers to discovery in the legal realm are almost non-existent. Not to mention the sheer volume of information about pretty much anything else you may need to know, floating about on the internet, just waiting for you to find it.
Simulating failure. Great work is the result of producing a lot of work. Because a lot of it isn’t going to be great. But the more work you do, the greater the chance you’ll do the great work. Lower the cost of producing the work? It’s easier (and cheaper) to produce lots of it. Lots of it will fail. But the cost to do so can be minimized, if not nearly eliminated, by using the right technology. So we’re encouraged to increase output, thereby leading to a greater likelihood of achieving greater creative success.
I think most every human has a natural aversion to failure. Us lawyers? Especially so. We’re programed (if not hardwired) to be right. All of the time. Technology gives us some breathing room. Using the right software, for example, we can analyze, project, predict. With ease and speed. We can work out options, test them, experience virtual failure. Before we create the bestcourse of action for the client. Whew, isn’t that a relief?
Rise of the creative class. Satell posits that creativity is becoming a daily part of work life for all of us: “The man in the gray flannel suit has been replaced by the hipster with spiky hair and tattoos.” How so? Because technology is taking over the rote, the mundane, the stuff that can be turned into a tech-driven process precisely because it doesn’t rely on the inherently human act of creativity. So what’s left? The work that does.
Yes, even in the staid, traditional legal profession. (Though the tattoos likely will remain concealed under the gray flannel.) Why? Because technology is taking over a lot of the rote stuff for us, too. And freeing up our time and mental energy to focus on the really creative part of solving legal problems. By automating documents, processes, internal and external systems, your brain is involved less in that and more in the part that only a trained human brain can do.
The dangers? I like that technology frees my brain. I know I do better work because I have the tools (and information they provide) at my disposal. But I know that technology can give us a false sense of security and confidence, too. Automate too much, make everything a process, remove yourself from it, and the creative opportunities start to flatten out. You may end up being less creative then you were before technology stepped in to help.
And we aren’t entirely free of the squirrel effect. Every day, some new app comes along, offering to help you do something better, faster, easier. That new app may be great. Maybe you should take the time and mental energy to explore it. Or maybe you should ask if the problem it solves is one that you need to fix? If the answer is not really, then ignore the squirrel. Stick with the one you have. The right squirrels are what you seek, not the shiny new ones.
Today’s list is random. Enjoy!
This site is full of tutorials, inspiration and videos to help us learn about all kinds of stuff. Great stuff.
How to define your target market, stop wasting money & hit your niche. Just what it says.
Invest in yourself. Treat yourself like a microbe. And grow exponentially.
Live your life. Stop giving a F@$% what people think.
A really cool source of light for your desk.
Enable OK Google and use automagic voice-activated search in your Chrome browser. It’s fun.
Put down your phones at night, people. Checking email at all hours makes you tired and unproductive the following day, depleting reserves of self-control. Uh oh.
It’s overwhelming how fast new technology replaces the technology we’re using today. Some thoughts on how to survive the next wave of technology extinction.
Criticism sucks. Would you agree? In my experience, most folks do. It’s not particularly fun or enjoyable. It’s perceived as negative. It makes us feel uncomfortable. It’s tough on our tender lawyer egos.
So we avoid it. Both accepting it and giving it (at least effectively).
But it’s also an incredibly effective communication and personal growth tool. You ignore this power at your own peril.
Following up on yesterday’s brief post, I’m interested in exploring criticism precisely because it is both so important and so avoided.
The power lies in our ability to transform the negative feelings criticism elicits into positive results. Perhaps not easy, but definitely not impossible.
An inspiration? This article suggests we look to the Japanese martial art Aikido, which has a single goal: defend yourself and simultaneously protect your attacker from injury. A practitioner of Aikido does something amazing when faced with an attack: he incorporates its energy and momentum and redirects it. Without hurting the attacker.
Sounds like a crazy-effective communication technique, doesn’t it? Yes!
Here’s how it works: when you’re “attacked” with criticism (from your boss, co-worker, a client, your spouse, etc.), have the presence of mind to defend yourself without harming the underlying relationship with the criticizing party. Then, look for (and at) the underlying truth in the criticism, and not just how it’s being delivered. Learn from this.
Try these four steps:
1. Determine the purpose of the criticism. If constructive, then move on to step 2. If destructive (intended solely to focus on your shortcomings and very clearly violating this rule of criticism), IGNORE.
2. Analyze the validity of the criticism. Really wrap your mind around what is being said to you. Is there anything there that’s valid and that you should adopt?
3. Define the corrective action (if needed): If purpose and validity considerations warrant, then figure out how to correct and just do it. As importantly, if you’ve concluded that no corrective action is needed, then explain this (and why) to the criticizing party.
4. Learn from the critique. Think about what you learned through the corrective action and consider this an additional tool for being a better lawyer, spouse, parent, friend. Learn from it, as it probably will apply in future situations.
[Go here for the source of these suggestions, as well as some additional tips. Such as: don’t waste time getting angry, especially if the criticism is a negative personal attack. MOVE ON.]
Giving effective criticism is as much an art as receiving it. Stay tuned for more on that topic.